Adrián Pascual Urquía was an entrepreneur. He believed in the dignifying power of hard work and the ability of industry to transform society, generating welfare and progress through adding value to natural resources.
He was a genuine businessman, taking risks and daring to compete and innovate. He reinvested his profits time and again without taking short cuts to growth. He despised the “culture” of handouts and rentals, the "plata dulce" (“sweet cash”) speculative attitude and easy earnings.
He internalized his corporate responsibility as a high-level social commitment, deeply convinced of his obligations to his workers and the community at large. He was daring, as were all the pioneers, but learned moderation and prudence to fulfill his self-imposed responsibility of watching over social welfare.